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A STORY BEATING TO THE RHYTHM OF ROCK MUSIC

CHAPTER 1 ·

UNDERGROUNGE

A combination of the words under and grunge, recalls those venues exuding music and good vibes, such as the underground clubs of the New York Village, that are home to performances by impromptu groups and alternative punk bands.
The front and side walls of the room are completely plastered with posters that, with their fancy homemade graphics, echo those of the concerts of the past, stuck up on every wall and in every corner of cities right around the world. 

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CHAPTER 2

Change The Mood

A STORY BEATING TO THE RHYTHM OF ROCK MUSIC

CHAPTER 2 ·

ROCKMANTIC

is the name of the second set, where rock vibrations and a romantic spirit meet in a backdrop inspired by the new wave of music made in the USA, between the elegance of pure white and iconic elements such as the Chesterfield couch and the guitars hanging on the walls.

A bright, ultra-modern room in the style of a metropolitan loft with its centrepiece, a padded leather couch that is a remainder of nights spent writing new songs and listening to the music of now and back then. The guitars stand out as cult objects, symbols of the musical passion celebrated by stars and rock bands through the ages.

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CHAPTER 3

Change The Mood

A STORY BEATING TO THE RHYTHM OF ROCK MUSIC

CHAPTER 3 ·

AVANTGARDEN

The third set, named AVANTGARDEN, recreates the atmospheres of a secret garden, lit up by the bright greens and vibrant colours of the exotic plants and flowers that surround the protagonist, who is portrayed wearing light, casual garments enhanced by sophisticated prints and colourful brush strokes.

An extravagant vertical flower wall acts as the backdrop to this magical world, celebrating the covers of historical vinyl records and drawing particular inspiration from the Roxy Music albums, which often featured strong, independent and sensual female figures - just like the Patrizia Pepe woman. The set is embellished by the floral theme that characterises the entire S/S 2014 collection, through Japanese-inspired botanical graphics that blend all the colours of a season displaying a truly Eco-Rock soul.

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PATRIZIA PEPE LANCIA LA NUOVA CAMPAGNA PUBBLICITARIA P/E 2014

UNA STORIA SCANDITA IN DIVERSI TEMPI COME I BATTITI DELLA MUSICA ROCK

Patrizia Pepe presenta la nuova campagna pubblicitaria per la Primavera/Estate 2014, progetto creativo a 360° che oltre le immagini mainstream della stagione svelerà nel corso dei prossimi mesi tre diverse fashion-story, ispirate alla culture e controculture musicali che nelle decadi passate univano la East Coast e la West Coast americana fino a diventare un linguaggio simbolo che ancora oggi risuona nello stile contemporaneo.

La sinergia che da sempre intercorre tra Patrizia Pepe e l’universo della musica, insita nel DNA stesso del marchio, emerge ora con un’energia ancora più vibrante attraverso la composita campagna #OFFBEAT, che racconta il carattere glam-chic della donna Patrizia Pepe attraverso 3 mood differenti, a loro volta tradotti in 3 set speciali che scandiscono l’immagine della nuova collezione come i battiti di una colonna sonora al massimo dei decibel.

PATRIZIA PEPE LAUNCHES THE NEW S/S 2014 ADVERTISING CAMPAIGN

A STORY BEATING TO THE RHYTHM OF ROCK MUSIC

Patrizia Pepe has presented the 2014 Spring/Summer advertising campaign, an all-round creative project that, on top of the season’s mainstream images, will unfold various fashion stories in the space of three months, each inspired by the musical culture and counter-culture that in past decades united the American East and West Coast, becoming a symbolic language that continues to resound to this day.

The synergy between Patrizia Pepe and the world of music, innate in the brand’s DNA, emerges with renewed energy from the varied #OFFBEAT campaign, which reveals the glam-chic nature of the Patrizia Pepe woman through 3 different moods, reflected in 3 special sets that beat the time for the collection, setting the rhythm like a soundtrack at full blast.

PATRIZIA PEPE LANCIA LA NUOVA CAMPAGNA PUBBLICITARIA P/E 2014

UNA STORIA SCANDITA IN DIVERSI TEMPI COME I BATTITI DELLA MUSICA ROCK

Patrizia Pepe presenta la nuova campagna pubblicitaria per la Primavera/Estate 2014, progetto creativo a 360° che oltre le immagini mainstream della stagione svelerà nel corso dei prossimi mesi tre diverse fashion-story, ispirate alla culture e controculture musicali che nelle decadi passate univano la East Coast e la West Coast americana fino a diventare un linguaggio simbolo che ancora oggi risuona nello stile contemporaneo.

La sinergia che da sempre intercorre tra Patrizia Pepe e l’universo della musica, insita nel DNA stesso del marchio, emerge ora con un’energia ancora più vibrante attraverso la composita campagna #OFFBEAT, che racconta il carattere glam-chic della donna Patrizia Pepe attraverso 3 mood differenti, a loro volta tradotti in 3 set speciali che scandiscono l’immagine della nuova collezione come i battiti di una colonna sonora al massimo dei decibel.

PATRIZIA PEPE LAUNCHES THE NEW S/S 2014 ADVERTISING CAMPAIGN

A STORY BEATING TO THE RHYTHM OF ROCK MUSIC

Patrizia Pepe has presented the 2014 Spring/Summer advertising campaign, an all-round creative project that, on top of the season’s mainstream images, will unfold various fashion stories in the space of three months, each inspired by the musical culture and counter-culture that in past decades united the American East and West Coast, becoming a symbolic language that continues to resound to this day.

The synergy between Patrizia Pepe and the world of music, innate in the brand’s DNA, emerges with renewed energy from the varied #OFFBEAT campaign, which reveals the glam-chic nature of the Patrizia Pepe woman through 3 different moods, reflected in 3 special sets that beat the time for the collection, setting the rhythm like a soundtrack at full blast.

PATRIZIA PEPE LANCIA LA NUOVA CAMPAGNA PUBBLICITARIA P/E 2014

UNA STORIA SCANDITA IN DIVERSI TEMPI COME I BATTITI DELLA MUSICA ROCK

Patrizia Pepe presenta la nuova campagna pubblicitaria per la Primavera/Estate 2014, progetto creativo a 360° che oltre le immagini mainstream della stagione svelerà nel corso dei prossimi mesi tre diverse fashion-story, ispirate alla culture e controculture musicali che nelle decadi passate univano la East Coast e la West Coast americana fino a diventare un linguaggio simbolo che ancora oggi risuona nello stile contemporaneo.

La sinergia che da sempre intercorre tra Patrizia Pepe e l’universo della musica, insita nel DNA stesso del marchio, emerge ora con un’energia ancora più vibrante attraverso la composita campagna #OFFBEAT, che racconta il carattere glam-chic della donna Patrizia Pepe attraverso 3 mood differenti, a loro volta tradotti in 3 set speciali che scandiscono l’immagine della nuova collezione come i battiti di una colonna sonora al massimo dei decibel.

PATRIZIA PEPE LAUNCHES THE NEW S/S 2014 ADVERTISING CAMPAIGN

A STORY BEATING TO THE RHYTHM OF ROCK MUSIC

Patrizia Pepe has presented the 2014 Spring/Summer advertising campaign, an all-round creative project that, on top of the season’s mainstream images, will unfold various fashion stories in the space of three months, each inspired by the musical culture and counter-culture that in past decades united the American East and West Coast, becoming a symbolic language that continues to resound to this day.

The synergy between Patrizia Pepe and the world of music, innate in the brand’s DNA, emerges with renewed energy from the varied #OFFBEAT campaign, which reveals the glam-chic nature of the Patrizia Pepe woman through 3 different moods, reflected in 3 special sets that beat the time for the collection, setting the rhythm like a soundtrack at full blast.

NEWSLETTER


Submit your details below to start receiving new updates concerning the campaign

Cell:

NEWSLETTER


Submit your details below to start receiving new updates concerning the campaign

Cell:

NEWSLETTER


Submit your details below to start receiving new updates concerning the campaign

Cell:


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